From invisible to named by Google’s AI: 44% visibility in just two months.
How OTW Motion took an aluminum doors and windows supplier with no website from zero mentions to being named in 173 Google AI Overview answers in a single week, with the owner reporting more new customers calling and visiting.
Measured on the same 13 buyer questions, September to November 2026. Customer interest is the owner’s report, not a count. Client anonymised.
Check my AI visibility for free →The challenge
Good at the work. Missing from the answer.
This supplier cuts, sells and installs aluminum doors and windows, and had no website. When a buyer asked Google who to buy from, Google’s AI Overview named other businesses. In the first eight days we measured, across 323 askings of the questions its buyers type, it was not named once.
What we did
How we made the business discoverable by AI.
The website was the visible part. The work was deciding what Google’s AI needed to find.
- 01Found out why competitors were being named. We studied how Google’s AI Overview answered the buying questions, which businesses it named and which sources it drew on.That gap, not a template, set the brief.
- 02Gave the business one clear identity. A domain and naming scheme chosen so search engines and AI assistants read it as a single, unambiguous business.It is no longer confused with similarly named firms.
- 03Built an 18-page website around what buyers ask. Each page answers one real buying question: what is stocked, what is cut to size, what is installed, what it costs, how to choose.Buyers and AI both find a direct answer, and no page competes with another.
- 04Made the facts machine-readable. Structured data states what the business is, what it offers, the area it serves and the questions it answers.Google does not have to guess.
- 05Published only what the owner could stand behind. Every claim on the site was confirmed with the owner.AI assistants repeat what they find, so accurate information is what earns the mention.
- 06Released in stages and measured every day. The same 13 buyer questions were asked daily while the work shipped in dated stages.Each gain can be set beside the work that came before it.
What OTW Motion delivered.
The results
From never named to named in 44% of answers.
Two months after launch, Google’s AI Overview named the business in 173 of 390 answers to the same 13 buyer questions. Where Google showed an AI Overview at all, it named the business in about half of them: 173 of 336. On 7 of the 13 questions it is now named in half the answers or more.
How visibility was built. Times named out of times asked, seven days at a time, same 13 questions. It grew over the two months, with normal week-to-week variation.
Google now treats their website as a source. In the week of November 6 to 12 the new site was cited in 95 of the 390 answers, so the business is shaping the answer as well as appearing in it.
On its best questions, it is the usual answer.
November 6 to 12, 2026. The next phase of work targets the questions where it is still named less often.
Beyond visibility
The owner reports more new customers calling and visiting.
AI visibility matters when it puts a business in front of buyers. Since the launch, the owner tells us more new customers have been calling and coming in. No formal lead tracking was in place during this period, so we report it as the owner’s own observation, alongside the measured rise in AI visibility.
The result: a business that had no website now has one that Google’s AI names and quotes when buyers ask.
Why it matters
Buyers ask before they call. Being in the answer is how a business gets considered.
When Google answers a buying question with an AI summary, the businesses it names are the shortlist. A business that is not named is not on it, however good its work is. This supplier went from absent to named in 44% of those answers in two months.
Notes on the numbers
- Counts are Google’s AI Overview only, on 13 buyer questions asked daily. 44% counts every asking (173 of 390); 51% counts only the askings where Google showed an AI Overview (173 of 336). In the first eight days an overview appeared in 234 of 323 askings.
- OTW Motion did the work and the measuring. The website, listings and business profile changed in the same weeks, so the data shows the count rose after the work as a whole.
- Calls, visits and sales were not counted. The customer interest described above is the owner’s report.
References
The client has agreed to be contacted for a reference check on request. Contact OTW Motion and we will arrange it.
Your competitors are showing up in AI search. Are you?
When buyers ask Google who to choose, your business should be in the answer. OTW Motion shows you where you stand, finds the openings, and does the work that gets you named.